How to Optimize Facebook Business Pages for Phoenix Realtors

Facebook marketing helps Phoenix Realtors connect with prospects and clients in an efficient way. You can establish a brand identity with posts that engage clients with news snippets, property videos and home pictures. Much like other social media, there are best practices to make Facebook marketing for real estate agents more effective.

This includes optimizing your Facebook settings to improve branding and increase traffic to your fan page. You will also earn more Realtor reviews and have more control over the comments left on your Facebook page, which prevents false or malicious posts.

Here are our top 5 tips of how to optimize Facebook pages for Phoenix Realtors:

1. Create a ‘Vanity URL’:

Your new Facebook page will have a generic URL, which will look something like this: ‘facebook/123/business’. This is hard to remember, looks awkward on business cards and does little for branding. You should choose a keyword optimized/brand name URL that is easy to remember for prospects or on business cards, e.g., www.facebook.com/YourNameAZRealtor.

Please note, you will need ’25 likes’ before being able to create a custom Facebook URL. Phoenix real estate agents should earn likes quickly to build their credibility. Consider liking the Facebook pages of professional partners, such as a title company, lenders or CPAs, to build your followers.

Leave a substantive comment on their most recent post to stand apart from the crowd. You should then send a message through a personal FB page introducing yourself and asking them to reciprocate. This strategy will quickly ramp up your Facebook ‘likes’.

Here’s how to create a Vanity URL on Facebook:

• Go to www.facebook.com/username
• Pick “Select a Username” for your page
• Choose the page to create the username for.
• If your page has the needed 25 fans a box will appear.
• Enter a desired username and click on “check availability”
• Click “confirm” or select “cancel” to try another one.

2. Ask ‘A or B Questions’ that get more Facebook Likes and Comments

Facebook

A Facebook page with sporadic posts makes a company seem disengaged or understaffed. Engage your visitors with interesting content, such as ‘wow pictures’, links to house staging tips or odd AZ real estate facts.
Looking for more comments and Facebook followers? Ask ‘A or B’ questions that get people involved in the discussion. For instance, post two popular neighborhoods and ask which area users prefer. You will likely stoke neighborhood pride and get several comments/likes. Another example is desert landscaping vs. winter grass and what visitors prefer.

3. Target Your Facebook Real Estate Posts to a Location

Be sure to target real estate posts to a location. This may be statewide or by city. By doing so; Realtors will gain exposure to cities, subdivisions and zip codes where they sell homes.

Here is how to target Phoenix real estate marketing to a particular area: Top of the Page>Settings>Targeting

Don’t forget to include a link to your company website when setting up the profile, which helps search engine rankings.

4. Keep Facebook Real Estate Marketing Fun and avoid Technical Data

Posts on Facebook are supposed to be fun! Don’t expect homes to ‘fly off the shelves’, but use your FB page as a means to stay first in the minds of buyers. Social media is mostly for those on lunch breaks or passing time. In general, folks do not come to Facebook looking to buy Phoenix homes. This is a branding tool meant to engage clients with interesting content. You should reserve technical factoids and expertise for in-person meetings or seminars, etc.

5. Manage Facebook Settings to Minimize False Reviews

Realtor reviews improve your online reputation and are a crucial aspect of real estate marketing. However, this also leaves Facebook pages open to malicious reviews or inappropriate comments.

Thankfully, you can fend off attempts to hurt your reputation by managing Facebook settings. Realtors will avoid half-hearted attempts to sabotage their reviews by requiring comments in order to leave a star rating. Your page visitors must then give feedback in addition to simply clicking on stars.

Here is an outline to remove star ratings and require Facebook comments to earn better Realtor reviews: Settings: Page info>Remove Address>Uncheck box of ‘Show this map on your Page and enable check-ins.’

Summary:
Do you have questions on managing your Realtor Facebook page? Contact our Phoenix real estate marketing team at 480-237-4527 for assistance.

How to Optimize Google + Pages in 5 Easy Steps

Google + continues to gain popularity for real estate marketing in Phoenix. The platform now boasts over 60 million users and allows you to connect with targeted groups through ‘circles’. In terms of branding; Google + Business Pages have multimedia features that are crucial to Realtor marketing. You can add photos or videos that show homes, cities or neighborhoods that attract buyers to listings. This is crucial to a visual industry such as real estate.

While Google+ makes connecting easy; many real estate agents do not fully optimize Google + pages to increase their results. A well optimized Google + page increases your online presence though higher search rankings, increased traffic and more conversions.

Google Plus icon

Here are 5 easy tips to optimize a Google + page and get found online:

  1. Complete your Google + ‘About Us’ Section:

Many Realtors do not complete their ‘About Us’ section or have minimal information. This may negatively affect your Google + account in several ways. Much like other web content, internet search engines crawl your Google + content for keywords and information that match queries. The Google Keyword Planner is a simple way to research terms and traffic for your profile. (Just sign in with your GMAIL account)

You should write a ~300 word description that contains keywords that match your industry. As an example, ‘Phoenix real estate agent’, ‘Arizona homes’, ‘Realtors’. Be sure to geo-target your keywords for niche traffic, i.e. ‘homes for sale in Glendale’.

Secondly, a complete About Us section helps visitors understand if your business matches their interests, which attracts more qualified contacts. This is important for the many Realtor specialties, such as ‘raw land sales’ or ‘investor real estate’. While not easy to define, a more robust profile also improves the visitor experience and could improve search rankings.

Our Real Estate Marketing team is happy to help with questions on writing your Google + About Us section and choosing keywords. Contact: onlinemarketingteam@driggstitle.com

  1. Post Information across Your Social Media

Why only limit your exposure to Google+? Post tidbits, new listings and Realtor videos across platforms, such as Facebook and Twitter. Since real estate is a product of common interest; you can connect with different audiences and expand outreach. For instance, your circle of Escrow Officers and Lenders will leverage your post of a positive review to their clients for more referrals. Similarly, that same review can be posted to Facebook with a short snippet to gain more ‘Likes’

It is easy to automate the process of posting across with Social Media with Hoot Suite or Buffer. (Each has a free trial) Real estate agents who post 3 times or more per week may consider the monthly fee worthwhile, while beginners should consider manual entry to start.

  1. Include a Link to Your Website so a Google+ Link shows next to Company Search Results

Is your Google + Business Page linked back to a website? This creates a ‘backlink’ that increases conversions as visitors can navigate to your site and learn more/request information.

Linking your site and Google + Page also increases click-through-rates on search results. How? A link to the company’s Google + Page will be displayed next to their search result. This includes links to your Google + Reviews, which builds credibility when folks type in your name after referrals, etc.

As an example, when someone types in Starbucks, this appears:

Starbucks

www.starbucks.com
3 Google reviews · Google+ page

La Mirada Shopping Center, 8912 East Pinnacle Peak Road #8
Scottsdale, AZ
(480) 502-0265
To complete the process, your web developer/IT support will need to embed a code on the website.

Questions on linking your Google + page to a website? Contact us at onlinemarketingteam@driggstitle.com.

  1. Add Links to other Websites that have Value for Your Clients

Be a one-stop source of information for your visitors. Include links to your partners (Title Company, mortgage officer) and ask those folks to reciprocate. Get proactive and reach out to potential partners and ask to be including in their links section with mention of the value you offer.

A personal blog, broker website and social media profiles should also be included in this section.

Do you have links in your Google +?

  1. Claim a Custom Google + URL that improves Branding

Most Google + URLs have a generic URL (web address) with random numbers and letters, such as plus.google.com/123456563/YourName. This limits branding and looks awkward on business cards or other materials.

Thankfully, you can claim a custom Google+ profile once a page reaches 10 followers and has over 30 days of history. As an example, plus.google.com/BrokerageName/YourName. You must also have a profile photo.

If you do not see a ‘Get URL’ invite on your Google + Page, do the following: About>Links Section> Get URL

Simply contact onlinemarketingteam@driggstitle.com for help with claiming a custom Google+ URL

Summary:

Real estate marketing in Phoenix should give Realtors the broadest exposure to a targeted audience. Google + circles can be a time and cost effective way to expand your reach in 2015 and beyond. The Driggs Title Agency marketing team is happy to advise Phoenix Realtors on optimizing their Google + pages and other social media accounts.