Real estate apps help Realtors conduct business on the move. While agents have different niches, the ability to be more efficient is a common benefit between agents who sell raw land or specialize in REO.
Sounds great, but many agents are overwhelmed by the many choices and miss out on the best apps for their business. Thankfully, there is a select group of apps that improve the lives of nearly all Realtors.
Our top 4 choices for Free Real Estate Agent apps (in random order) are: Dot Loop, FoxIt Reader 7, Cam Scanner and Speaking Photo.
1. Dot Loop:
(Collaborate on Documents and get Signatures)
Missing signatures delay home closings and add stress to transactions. Contracts are increasingly complex and the sales cycle for homes requires signoffs at many stages.
Enter Dot Loop, which is a collaboration tool that makes signing paperwork more seamless. This free app lets you upload documents and pre-assign signature spaces to get paperwork back fast. The result is no missed signatures and fewer delays to closings.
You create ‘loops’ that feature real-time updates to close transactions more efficiently. Agents can also tailor their loops for each transaction. As an example, lenders or title agencies may be in different loops for separate documents. Agents are able to quickly add documents to different loops from wherever they may be.
Available on Web, Mac, Windows, iOS, Android, and Windows
2. FoxIt Reader 7:
(Create and Convert PDF documents)
PDF is a common format for sending real estate contracts and other agreements. However, the relative security of PDF documents causes headaches when trying to edit information, such as adding, deleting and protecting information.
Solutions? Realtors are able to edit and share PDFs from their desktops or mobile devices with Foxit Reader 7. The free download is compatible with multiple PDF products, including Adobe, for universal convenience. You can add/remove text and videos to customize template PDFs to each client.
Agents and clients can fill in PDF documents from their mobile devices or desktops to keep home closings on schedule. E-signatures via Docu-Sign are included. Expanded capabilities are available with premium versions.
Check out the Foxit Reader video for more details:
Available on iOS and Android
3. Cam Scanner:
(Mobile Document Scanning)
Document control is a vital part of real estate sales, which is problematic for those who do not conduct business behind a desk. Scanning contracts or other agreements is also crucial to closing homes on time and your income.
With Cam Scanner; you create high quality scans from your mobile device and send off to clients for fast response. The free version lets you customize watermarks, such as ‘Confidential’, to improve compliance and improve response time on contracts.
You can collaborate with up to 10 people on each document, which makes it easier to coordinate with title agencies, lenders and clients.
See Cam Scanner in action:
Available on iOS and Android
4. Speaking Photo:
Users can narrate 30 second clips of listings or comment on images of special features, such as a ‘gorgeous mountain view’. Consider this app to send listing presentations that are tailored to each client. For instance, the same style of home in a subdivision may appeal to clients for different reasons. Speaking Photo allows you to stress the aspects of a home that most meet a buyer’s needs.
Photo clips can be shared across social media platforms and a full preview of the images is available before posting.
Available on iOS and Android
Selling real estate involves a series of fast responses through a longer sales cycle. These 3 apps make transactions more efficient with tools that nearly any Realtor needs.
So, get signatures back faster with Dot Loop edit/create PDFs with FoxIt Reader, give each image a story with Speaking Photo and scan documents on the go with Cam Scanner. Your productivity will increase and stress will drop as a result.
Realtors may struggle managing the ‘here and now’ nature of Twitter with the longer sales process of real estate. Unlike quick conversions on e-commerce sites; Realtors manage a longer sales cycle from listing to closing.
Thankfully, there a many ways to optimize Twitter for real estate agents to gain exposure, improve branding and sell more homes.
Here are 5 tips for Realtors to kickstart their real estate marketing with Twitter:
1.Choose a Twitter Handle that Builds YOU as a Brand
Real estate sales are a relationship between an agent and his/her client. While brokerage names have cache; home buyers remember their agent by name rather than RE/MAX or HomeSmart. Consider a Twitter handle that builds your brand, whether it is by name or specialty.
For instance, a new Realtor who wants to focus on Arcadia homes may choose @85018Realtor or @ArcadiaRealtor. This drives folks who search for Arcadia homes or 85018 to their Twitter profile, which should link to your FB or Google + as well. Be descriptive and know the best hashtags for your specialty. Click here for how to connect Twitter with Facebook.
Meanwhile, an experienced Realtor may choose @FirstandLastName so referrals can easily find him/her. Please note: Your Twitter handle counts towards the 140 word tweet limit.
Looking for 1st page Realtor reviews on Google to complement your social media? We capture agent reviews at closing that often rank on the first of Google for your name and/or other keywords. If you are an AZ real estate agent; click here to see a sample.
- Avoid including a Link for Every Single Tweet
A link in each post comes off as spam or content that has little value. You should only have links to tweets that call for action, such as a contact form for a property or registering for an Open House. As an example, a link to a contact form makes sense for your newest listing, but not recognizing the great food at a restaurant in your target area.
Images without links also ramp up social shares since there is no article to read before re-tweeting. Do not include links with obvious photos that tell the whole story and you should get more re-tweets/followers.
- Be the ‘First to Market’ by engaging Twitter Users in Your Focus Cities
Products that hit the market first enjoy more success than those waiting for the perfect time to launch. Similarly, you will be ‘first to market’ with potential home buyers by engaging users in your area. Send @ replies to tweets from family restaurants, local dry cleaners and locals in your area. The decision to buy or sell real estate often starts months earlier and Twitter makes it efficient to stay first in their minds when that time comes.
Remember to tweet past clients as well! They will be more likely to refer you clients as they hear chatter around the office or in social circles. In some cases, these clients may be ready to sell the same home they bought with you years earlier.
- Use ‘News Hawking’ to Rank Your Tweets in Search Results
Google and Twitter recently reached a deal to show tweets in search results, which makes it easier to find social content. Your timely re-tweets of community news, such as a new subdivision or real estate updates, may rank high on Google searches for that information.
As an example, a Scottsdale realtor may re-tweet news of plans to build homes in Grayhawk from AZCentral or the Phoenix Business Journal. You should title the tweet to match the headline of the article or video.
- Complete Your 160 Word Twitter Profile
We are given 160 words to describe ourselves and what we do. Write a profile that packs a punch with phrases and keywords that attract the most relevant followers. Examples are: ‘I’m Gilbert Realtor that specializes in Val Vista Lakes homes for sale and Cooley Station real estate’.
Avoid going overboard and ensure the profile is readable. For this same reason, avoid #hastags in the bio unless it is for a Twitter chat that you are involved in, such as ‘join me for #twitterchatname’. More on Twitter chats in a future post.
- Bonus Tip- Give your Profile Picture an SEO-Friendly Name
Instead of ‘Pic1’ or ‘TwitterPic’; save your photo with a keyword friendly file name. This may be your full name or whatever the Twitter handle, such as ‘KierlandRealtor’, etc.
The growth of Twitter for real estate agents uses similar best practices for other business owners with a few tweaks.
Please contact us with questions or call 480-237-4568. Don’t forget to ask about our Realtor reviews that rank high on search engines and get you found online!